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[ The Brief ]

With Haworth Inc

Led and coordinated 3D visualization and animation production for furniture technology, product communication, marketing, exhibitions, and project presentations.

  • Worked across furniture technology, product visualization, marketing, and exhibition communication
  • Translated product and technical information into clear visual content for different stakeholders
  • Led animation production for the ORGATEC exhibition
  • Coordinated project requirements, resources, technology, and production talent
  • Worked with project, installation, marketing, brand, bid, and design teams
  • Coordinated 3D asset preparation and optimisation
  • Reviewed scenes, key shots, and production output before final delivery
  • Developed experience managing creative production across technical, marketing, and operational teams
furniture-technology

[ Employment Info ]

Work Culture

Global

Years of service

Almost 7 years

STATUS

Completed 2019

Key Focus Area

Designers, Marketing, Sales

[ The Main ]

Key Focus Area

Turning product knowledge into coordinated creative communication. This section reflects how Haworth served as a stage where I developed the ability to work across product, marketing, design, and project delivery, rather than simply producing visuals.

01
Project Tender & Kickoff

Connecting design, product knowledge, and creative production from the earliest stage of a project.

02
Product Design & Prototyping

Using 3D visualization and physical prototyping to explore product ideas before production.

03
Creatives for Marketing

Translating product stories and sales messages into visual content for marketing and exhibition communication.

[ Visual Archive | 01 ]

Project Tender & Kickoff

Connecting design, product knowledge, and creative production from the earliest stage of a project.

[ Visual Archive | 02  ]

Product Design & Prototyping

Using 3D visualization and physical prototyping to explore product ideas before production.

[ Visual Archive | 03 ]

Creatives for Marketing

Translating product stories and sales messages into visual content for marketing and exhibition communication.

[ Up Next ]

Architecture

Architecture Visualization| 2009-2013

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Show me

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Technical drawing of a bogie unit showing detailed top, side, and front views with precise measurements in millimeters including widths, lengths, and heights of components, and wheel positions. The drawing includes labels, general tolerances, and project information such as project name 'Bogie Unit' and company name 'HY Studio'.

Seamless production experience

Where does your team need a Creative Leader the most?

Select your biggest project bottleneck below to see how I can help you solve it.

Please make a selection so I can see where my value fits into your organization.

"I bridge the gap between heavy technical backend databases and beautiful frontend design. I bring 15+ years of experience directing Unity applications, real-time 3D environments, and AI-assisted workflows to streamline your creative pipeline, dramatically reducing your time-to-market for complex digital products."

"I know how to turn physical foot traffic into measurable brand engagement. Drawing from my design experience with global tier-1 workplace leaders like Steelcase and Haworth, I consult on end-to-end physical-to-digital exhibition strategies—blending spatial layouts, interactive displays, and real-time visualization."

"I turn confusing technical charts and engineering data into compelling, human-centric narratives. I specialize in designing premium visual assets and strategy frameworks for RFP tenders and executive project presentations that align stakeholders, remove visual doubt, and directly secure client wins."