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[ The Brief ]

With Steelcase AP

Created architectural, interior, workplace, and product visualization content for regional and international marketing and client communication.

  • Worked with architecture, interior environments, workplace concepts, and product communication
  • Developed visualization and digital content for products, spaces, and workplace experiences
  • Translated product and design information into visual communication for clients and stakeholders
  • Worked with architectural context, materials, spatial relationships, and product details
  • Strengthened understanding of spatial storytelling and visual communication
  • Built a foundation in communicating physical environments through visualization
  • Experience later became part of my approach to experiential and technical communication
architecture

[ Employment Info ]

Work Culture

Global

Years of service

3 Years

STATUS

Past Employer

Key Focus Area

Technical Designer, Marketing, External Client

[ The Main ]

Key Focus Area

Learning to communicate products through space, context, and brand. This works well for Steelcase because it establishes the foundation for my later work: I wasn’t just visualizing an object—I was learning to understand how products exist within environments and how those environments communicate a brand.

01
Efficiency in Creative Production

Building reusable systems, assets, and workflows to improve consistency and production efficiency.

02
RFP, Design & Pitch

Turning spatial concepts and project requirements into visual proposals that support design decisions and client conversations.

03
Brand Implementation

Translating brand guidelines into consistent visual experiences across digital and physical applications.

[ Visual Archive | 01 ]

Efficiency in Creative Production

Building reusable systems, assets, and workflows to improve consistency and production efficiency.

[ Visual Archive | 02  ]

RFP, Design & Pitch

Turning spatial concepts and project requirements into visual proposals that support design decisions and client conversations.

[ Visual Archive | 03 ]

Brand Implementation

Translating brand guidelines into consistent visual experiences across digital and physical applications.

[ Up Next ]

Community & Social

Interaction between me & others

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Show me

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Technical drawing of a bogie unit showing detailed top, side, and front views with precise measurements in millimeters including widths, lengths, and heights of components, and wheel positions. The drawing includes labels, general tolerances, and project information such as project name 'Bogie Unit' and company name 'HY Studio'.

Seamless production experience

Where does your team need a Creative Leader the most?

Select your biggest project bottleneck below to see how I can help you solve it.

Please make a selection so I can see where my value fits into your organization.

"I bridge the gap between heavy technical backend databases and beautiful frontend design. I bring 15+ years of experience directing Unity applications, real-time 3D environments, and AI-assisted workflows to streamline your creative pipeline, dramatically reducing your time-to-market for complex digital products."

"I know how to turn physical foot traffic into measurable brand engagement. Drawing from my design experience with global tier-1 workplace leaders like Steelcase and Haworth, I consult on end-to-end physical-to-digital exhibition strategies—blending spatial layouts, interactive displays, and real-time visualization."

"I turn confusing technical charts and engineering data into compelling, human-centric narratives. I specialize in designing premium visual assets and strategy frameworks for RFP tenders and executive project presentations that align stakeholders, remove visual doubt, and directly secure client wins."